On Monday 28th September 2009, Crusader Advertising is changing its name to Agile Creative.
When we began life in the 90s, conventional offline advertising was pretty much all we did. Over the years we have been asked to do an increasing variety of projects, across a broad marketing spectrum. We find that clients don't come to us with just an advertising problem anymore, they come with a marketing problem and ask for our solution.
Then there has been the inexorable rise of the internet. We have grown our web offering from simple web design to more interactive web applications development and internet marketing in the form of pay per click advertising, search engine optimisation and email marketing to the extent that now probably 60% of our work is internet related.
So rather than get pigeon-holed into the advertising box we felt a new name could better express the breadth of what we do. After much deliberation, and a couple of false starts (it's always more difficult to do these things for yourself than your clients!), we settled on Agile Creative.
The new name is designed to fit with this broader creative services offering as well as conveying our commitment to providing flexible and cost-effective solutions, something we feel is vitally important in the current economic climate.
We'd like to say a huge "Thank You" to all our clients, suppliers and friends for supporting Crusader Advertising over the years and I would just like to take the opportunity to reassure you that we will continue to strive to provide the highest standards of creativity and excellent customer service as Agile Creative in the future.
Of course, a new name is the perfect excuse to revamp the agency website ... so here it is! We hope you like it and will spend a little time browsing around to see what services we offer and the sort of things we get up to on behalf of our clients.
If you have any suggestions on how we can improve the site or our service, feel free to leave us your comments here.
