Pay Per Click (PPC) Management Service
Setting up and running a PPC campaign is not difficult, but it is time consuming and it is difficult to do well unless you know what you are doing.
By hiring Agile Creative to manage your campaign you will get an experienced professional working day to day on your account – we’ve been running successful Pay Per Click campaigns on behalf of clients since 2003. We will monitor its progress regularly and make the necessary adjustments to provide you with the results you are looking for.
You can expect a high quality service,
avoiding the common mistakes that many owner-managers make,
leaving you free to get on with managing your business.
We have developed many optimization techniques which result in considerable improvements in key campaign metrics such as Click Through Rate and Average Cost Per Click.
We generally recommend that clients monitor advertising conversion (enquiries/sales) if at all possible as this helps with measuring the campaign’s profitability. We can advise on, and assist with, modifications to your website conversion process which can have dramatic benefits for your Cost Per Conversion and Return on Investment (ROI).
What is included in the setup and management process?
We are happy to take over an existing campaign you have set up yourself or we can build from scratch.
Our process includes:
- Objectives and Strategy – the first task is to understand what you are trying to achieve. We will discuss this with you and respond with a realistic proposal based on an honest appraisal of the PPC environment for your market.
- Keyword research and selection – we then brainstorm with you the types of search terms or keywords (or phrases) your potential customers are likely to be searching on and research the keyword set.
- Ad group construction – PPC advertisements work best when they are grouped around a keyword theme and the campaign is certainly easier to manage that way. We will develop initial themes with you although these can be changed at any time.
- Writing and loading ads – search engines are particular about the length and content of your advertisements. We have considerable experience of what works best in this type of advertising. Our initial suggestions serve as a benchmark for continuous testing and improvement.
- Bids and campaign settings – it is not always necessary (or affordable) to appear in the top positions. We will discuss your optimal position and bid accordingly. Your actual positions will be monitored regularly and bids adjusted within your budget.
- Monitoring and adjustments – we regularly monitor your campaign to ensure that it is performing within agreed parameters. Minor adjustments will be made immediately, more fundamental changes will be referred to you for approval prior to implementation.
- Campaign optimisation – the sophisticated tracking functionality of the major PPC search engines allows us to track the performance of many different campaign parameters, for example different keyword strategies, ad texts, or bid strategies. This allows us to continuously seek to improve the Return on PPC Investment over time.
- Monthly reporting and review – you receive a summary report each month with any suggestions for improvement which we will discuss with you.
Pricing
Typically this comprises a setup fee plus a monthly management fee. However we have a flexible approach to pricing for Pay Per Click Management Services, so please ask for details.
What can we do for you?
To discuss your Pay Per Click Advertising requirements, call Chris Griffiths on 01732 460052 or complete the Enquiry Form here.
Relevant links:
Pay Per Click advertising >>
What is Pay Per Click advertising? >>
