Email Marketing
Email is one of the most cost-effective ways to market to existing and potential customers.
It has grown in popularity with marketeers because of its low cost. In comparison to traditional direct mail there are no postage, printing or mail handling costs and production and transmission costs are relatively low. And email has the great advantage of linking the reader directly back to a specific location on your website.
Permission marketing
There are essentially two types of email marketing:
- Broadcast email – normally involves buying a list of email addresses for people in a specific target audience and sending an offer to them by email. Typically response and conversion levels will be low but this will depend on the quality of the data.
- Own data – by capturing visitors’ details from specific points on your website you can build an email list of people who have already shown an interest in your product or service. During the sign up process you gain their permission to begin a dialogue with them, emailing them offers, information and enticing them back to your website until they are ready to become customers. Response and conversion rates can be expected to be higher because they have asked for the information.
This approach is ideal for newsletters, special offers, product launches or upgrades and offers website owners great potential to significantly improve website performance.
Email campaign management
Agile Creative has a powerful email marketing platform that offers you the flexibility to manage your own email campaigns via a highly featured online interface. Alternatively, our Email Campaign Management offers you a full-service solution, including:
- Data management / list purchase
- Email template creation
- Research & copywriting
- Layout, link configuration
- Pre-flight testing and transmission
- Monitoring and reporting
As a client you receive your own login to our online reporting centre which enables you to track your campaign’s progress by monitoring key performance metrics such as delivery rates, open rates and click thru rates. The system integrates with Analytics software so the campaign can be tracked all the way through to sales conversions and ROI.
What can we do for you?
If you have an email marketing project you would like to discuss or just want some advice please call Chris Griffiths on 01732 460052 or complete the Enquiry Form.
