GEM Motoring Assist

The Guild of Experienced Motorists is one of the UK’s leading motoring organisations with a road safety heritage that goes back to 1932. As part of a strategic review of its operations, research suggested that GEM Motoring Assist would be a more appealing name for motorists in the 21st Century.

A new corporate identity was created to attract new members without alienating the existing ones. Branding was implemented across advertising, printed materials and the internet.

Projects for GEM Motoring Assist include:

Direct response advertising
Branding and corporate design
Graphic design and print
Web design and development
Internet marketing

Other projects:

ADVERTISING	GRAPHIC DESIGN	WEB
Advertising Strategy Direct Response Advertising Media Planning & Buying Advertising Production Service Direct Mail	Branding & Corporate Identity Brochures & Leaflets Sales Literature Exhibition Graphics Print Management	Web Design Web Development Content Management (CMS) Internet Marketing Pay Per Click Advertising Search Engine Optimisation Email Marketing Banner Advertising