Direct Response Advertising
Need more sales leads?
Are you looking for a better Return on your Advertising Investment?
Direct Response Advertising is advertising which is designed to get people to take some form of IMMEDIATE ACTION – e.g. make a phone call, visit a website, ask for more information or buy something.
As it says on the tin - it’s about generating DIRECT RESPONSE, normally enquiries TODAY. There’s often a strong sense of urgency and a prominent call to action. Because there's an action, you can measure it and tell if it’s working straight away.
It’s a specialized marketing technique. Because of its immediacy it generally has a very short life-span and it’s quite different to brand or image advertising which aims to build awareness over time and get the sale at some future time or place.
Results Led Advertising
At Agile we are specialists in Direct Response Advertising. We’ve been doing it for 25 years and we know what works well. We’ll work with you to design and test different creatives to find the best approach for your product and market.
Success with direct response is as much to do with where you place your ads as the message itself, so we’ll advise you on your media strategy based on up to date media research and competitive activity. We’ll produce and run attractive and persuasive ads with compelling offers and clear response mechanisms. Then we’ll help you to analyse the response and refine your strategy for future activity.
Speak to us about Direct Response …
Whether you want help producing a single advertisement or need someone to plan and execute an ongoing campaign, we’re here to help you get the results you need. Call Chris Griffiths now on 01732 460052 or complete the Enquiry Form here.
Related links:
Advertising Production service >>
Direct mail >>
Email marketing >>
Pay per click advertising >>
