Creative Advertising Agency in Kent
Advertising is an important element in the marketing mix. It is effective for building awareness, creating image and for generating enquiries, even selling direct. You have ultimate control over the message, timing and targeting.
However advertising can be expensive, difficult to evaluate and as a result much of it is wasted. Viscount Leverhulme, founder of Lever Brothers, famously said "I know that half my advertising is wasted, I just don't know which half". This is still largely true for many advertisers today – when we ask business owners which media performs the best for them, many are unable to say with any degree of accuracy.
Advertising that pulls response
At Agile we have a strong track record in Direct Response Advertising and we subscribe to the “If it doesn’t sell, it’s not creative” school of advertising. We believe in delivering measurable results for our clients and this starts with establishing clear objectives and defining targets. Once we’ve understood your brief we’ll seek creative ideas that not only stand out but communicate clearly and motivate the consumer to take immediate action. Our team are experts in bringing it all together on brief, on time and within budget.
Media planning & buying
We can also advise you on where best to place your advertising. This is critical to the final outcome. Good media planning is about more than just negotiating low rates. It's about choosing the right media and buying it at the best price. We have access to all the available media research and can identify the best media for your target audience as well as where your competition are advertising. Our buyers negotiate exceptionally well and have good relations with all media owners including newspapers, magazines, press, posters, radio, cinema, tv and online.
Accountability
As your campaign progresses we’ll analyse the response and sales data and calculate your Return on Investment (ROI) with recommendations for refining the campaign.
How can we help you?
If you’re considering advertising or reviewing your existing creative or media arrangements, call Chris Griffiths on 01732 460052, or complete the Enquiry Form here.
